Restaurant & F&B · Melbourne, VIC
Chilli India

The Challenge
Orders flowing through third-party platforms with high commission structures. No customer data owned. No loyalty system. No direct engagement capability. No visibility into who was ordering or why.
What we built
- WhatsApp-native ordering flow — end-to-end from menu to payment, no app required
- Loyalty engine with automatic point tracking tied to every order
- Campaign engine for personalised offers by customer segment and branch
- Review automation — post-order engagement that drives Google velocity
- Customer intelligence layer — lifetime value, visit frequency, preferences
- Ops dashboard with real-time branch management, KDS, and booking views
Direct orders replacing commission-heavy platform revenue
Customer relationships owned entirely by Chilli India
Repeat visit rates increasing through loyalty-driven re-engagement
Review velocity measurably improving post-automation
Campaign performance trackable at the campaign and branch level
“Chilli India stopped renting their customer relationships. Now they own them.”


